The Work
Before the edit.
After the edit.
The company was founded in 2019 by a team of passionate entrepreneurs who really wanted to make a difference in the world of sustainable packaging. We believe that sustainability is important and that businesses have a responsibility to think about their environmental impact. Our products are made with eco-friendly materials and we are committed to reducing waste across our entire supply chain and we think you will love them.
Sustainable packaging shouldn't require a compromise. Ours doesn't. Since 2019, we've built materials that biodegrade completely — no asterisks, no fine print — while holding up to the same industrial standards as conventional alternatives. The supply chain is audited quarterly. The science is published. The packaging just works.
Brand Copy · Website
The About page that was trying to do too much.
A Series A founder needed a website that would close investors, not just explain the company. Two sessions, one structural overhaul, 40% fewer words — and a page that now reads like a thesis, not a press release.
−40%
Word count
2 hrs
Turnaround
$2.1M
Round closed
3×
Conversion lift
Selected Work
Frames from the
exhibition.

Independent Journalist
The 6,000-word piece that needed to breathe.
A reported feature on supply chain labor practices arrived overwritten — every transition explained, every quote introduced twice. The structure was sound. The prose needed air.
Cut 1,400 words. Sharpened the lede. Submitted to The Atlantic on deadline.

Literary Agent
Forty pages cut before Frankfurt.
A debut novel arrived at 112,000 words — thirty percent of them doing nothing. The agent had two weeks. The manuscript had potential buried under scaffolding the writer forgot to remove.
Developmental pass reduced to 74,000 words. Acquisition offer received at the fair.

Startup Founder
The mission statement that finally meant something.
Fourteen people in a room, four whiteboard sessions, and a Notion doc with 200 bullet points. None of it was the company. A single afternoon of structured conversation produced the three sentences that were always there.
Manifesto became the homepage headline, investor deck cover, and hiring pitch.
What They Said
Margin notes from
the people it helped.
I sent a Notion doc with 3,000 words and a subject line that said "please help." What came back was the company. Not a version of the company — the actual thing we'd been trying to say for two years.

Marcus Webb
Co-founder & CEO · Groundwork AI
My manuscript was 112,000 words and a mess of beautiful sentences that didn't know what they were for. Six days before Frankfurt, I had a book. An actual book. The acquisition offer came on day two of the fair.

Priya Nair
Literary Agent · Meridian Literary
I write briefs for a living. I cannot write copy. I know the difference between those two sentences, and I've stopped being embarrassed about it. This is the person I call.

Jordan Castillo
Director of Brand · Fieldstone Consumer
The Process
Three steps.
No mysteries.
01
Send the draft
Email it rough. Paste it in a message. Send the Notion link at midnight. There is no wrong format for a first contact.
02
Free 20-minute call
We talk about what the piece needs to do, who it's for, and what's getting in the way. No intake form. Just a conversation.
03
The edit arrives
A clean document with tracked changes, margin notes, and a short letter explaining every significant decision. Not a red-pen massacre — a conversation on paper.
Rates & Scope
Copy editing starts at $0.03/word. Developmental editing is scoped by project after the consultation call. Brand and website copy is quoted as a flat project rate. Rush timelines available for editorial emergencies — which are more common than anyone admits.
